Email marketing can quickly become complicated, but AI tools make it easier.
They analyze data, adjust your strategy, and automate tasks, letting you focus on your audience.
In this guide, we’ll look at AI email marketing tools that help simplify your campaigns and improve your results.
Using AI marketing tools is important because they help businesses work smarter, not harder.
These tools analyze large amounts of data to make better decisions, like finding the best time to send emails or recommending personalized content.
AI also automates repetitive tasks, saving time and reducing errors.
By using AI, you can target the right audience more effectively, improve customer engagement, and ultimately drive better results with less effort.
Top 10 AI Email Marketing Tools Every Marketer Should Know
Here are some AI email marketing tools that can help to:
- Automate campaigns
- Personalize content
- Optimize delivery times
- Improve customer engagement
Mailchimp:
Mailchimp is a leading email marketing platform that leverages AI to help businesses automate their marketing efforts.
It offers a user-friendly interface, making it easy for beginners and professionals to create personalized email campaigns, manage customer lists, and analyze campaign performance.
Features:
- Provides personalized product recommendations and targeted content suggestions.
- Automates customer journeys, including welcome emails, follow-ups, and abandoned cart reminders.
- Uses AI to segment audiences based on behavior and demographics, improving campaign relevance.
- Advanced reporting features to track open rates, clicks, and overall campaign success.
Pricing:
- Free Plan: Up to 500 contacts, basic templates, and email marketing tools.
- Essentials Plan: Starts at $13/month for up to 500 contacts, with custom branding and A/B testing.
- Standard Plan: Starts at $20/month for up to 500 contacts, with advanced automation and retargeting ads.
- Premium Plan: Starts at $350/month for advanced features like multivariate testing and advanced segmentation for larger businesses.
HubSpot:
HubSpot is an all-in-one marketing platform that offers powerful AI-driven tools for email marketing.
HubSpot designed to help businesses automate campaigns and nurture customer relationships.
It integrates seamlessly with CRM systems, providing a personalized experience for each user based on their behavior and preferences.
Features:
- Customizes email content based on user data to create highly personalized messages.
- Automates workflows for lead nurturing, email sequences, and customer follow-ups.
- Easy-to-use email editor with customizable templates for building professional campaigns.
- In-depth tracking of email opens, clicks, and overall campaign effectiveness, with AI insights for improvement.
- Syncs directly with HubSpot’s CRM, enabling better targeting and segmentation.
Pricing:
- Free Plan: Includes basic email marketing tools, limited automation, and up to 2,000 email sends per month.
- Starter Plan: Starts at $20/month, offering advanced automation, custom branding, and increased send limits.
- Professional Plan: Starts at $800/month, featuring enhanced automation, A/B testing, and advanced segmentation.
- Enterprise Plan: Starts at $3,600/month, with advanced features like multi-touch revenue attribution, advanced analytics, and custom reporting.
ActiveCampaign:
ActiveCampaign is a robust email marketing and automation platform that leverages AI to enhance customer experience.
It’s known for its advanced automation capabilities, allowing businesses to create personalized and targeted email campaigns.
ActiveCampaign integrates well with CRM systems, making it ideal for businesses looking to combine marketing automation with sales efforts.
Features:
- Sends emails at the optimal time for each contact based on their previous interactions.
- Advanced workflow automation for email sequences, customer journeys, and lead nurturing.
- AI-driven segmentation tools to categorize contacts based on behavior, interests, and demographics.
- Seamlessly integrates with CRM for better lead management and personalized marketing.
- Detailed analytics, including engagement tracking and AI insights to optimize future campaigns.
Pricing:
- Lite Plan: Starts at $29/month for up to 1,000 contacts, including automation, segmentation, and basic email marketing features.
- Plus Plan: Starts at $49/month for up to 1,000 contacts, with CRM integration, advanced automation, and SMS marketing.
- Professional Plan: Starts at $149/month for up to 1,000 contacts, offering predictive sending, split automation, and advanced reporting.
- Enterprise Plan: Custom pricing for larger businesses, including custom reporting, priority support, and enhanced features.
Brevo (ex Sendinblue):
Brevo (ex Sendinblue) is an AI-driven email marketing platform designed for businesses of all sizes.
It offers a comprehensive suite of tools for email marketing, SMS marketing, and marketing automation.
With its AI-powered features, Brevo helps businesses optimize campaign timing, personalize content, and manage customer engagement efficiently.
Features:
- Automatically sends emails at the best time for each recipient to maximize open rates.
- Automates email campaigns, including welcome emails, transactional emails, and follow-up sequences.
- Uses AI to create targeted segments based on customer behavior, preferences, and demographics.
- Allows for the integration of SMS into email campaigns, enhancing multichannel communication.
- Enables testing of different subject lines, content, and designs to optimize performance.
- Provides detailed reports on open rates, click rates, and engagement, with AI-driven insights for improvement.
Pricing:
- Free Plan: Up to 300 emails/day, unlimited contacts, and basic email features.
- Starter Plan: Starts at $25/month for up to 20,000 emails per month, with email support and no daily send limits.
- Business Plan: Starts at $65/month for advanced features like automation, A/B testing, and priority customer support.
- Enterprise Plan: Custom pricing for large-scale businesses, with dedicated account managers, advanced analytics, and priority features.
GetResponse:
GetResponse is a versatile email marketing and automation platform that uses AI to help businesses create, manage, and optimize email campaigns.
With tools for email marketing, landing pages, and marketing automation, GetResponse is designed to help businesses grow by providing personalized customer experiences.
Features:
- \Automates customer journeys, including email sequences, follow-ups, and event-triggered messages.
- Uses AI to segment audiences based on behavior, preferences, and purchasing history, ensuring targeted communication.
- Pre-built marketing funnels to automate the sales process, from email campaigns to sales and follow-ups.
- Enables testing of different email components like subject lines and content for better engagement.
- Built-in tools to host webinars, integrate them with email marketing, and nurture leads.
- Comprehensive reporting, including open rates, click rates, and sales tracking with AI insights for campaign optimization.
Pricing:
- Free Plan: Offers up to 500 contacts, limited features, and 2,500 newsletters/month.
- Email Marketing Plan: Starts at $19/month for up to 1,000 contacts, including autoresponders, unlimited newsletters, and segmentation.
MailerLite:
MailerLite is a simple yet powerful email marketing tool designed for businesses of all sizes. It focuses on ease of use, allowing users to create and automate email campaigns without technical expertise.
With AI-driven features, MailerLite helps businesses send personalized emails, manage customer relationships, and analyze campaign performance effectively.
Features:
- Tailors email content based on customer behavior and preferences for enhanced engagement.
- Automates workflows, including welcome emails, drip campaigns, and abandoned cart follow-ups.
- Easy-to-use editor for designing professional-looking emails with customizable templates.
- AI-driven audience segmentation based on customer activity, demographics, and interests.
- Allows you to test subject lines, email content, and designs to optimize performance.
- Provides insights into open rates, click rates, and conversions with AI-powered suggestions for improvements.
Pricing:
- Free Plan: Up to 1,000 subscribers and 12,000 emails per month with basic features and email support.
- Advanced Plan: Starts at $21/month for additional features such as priority support, advanced reporting, and Facebook integration.
Moosend:
Moosend is an AI-powered email marketing platform known for its user-friendly interface and robust automation features.
Designed for businesses of all sizes, Moosend offers tools to help automate campaigns, personalize emails, and optimize customer engagement through data-driven insights, making it ideal for improving marketing efficiency.
Features:
- Automates email sequences, triggers, and workflows to nurture leads and engage customers at the right time.
- Uses AI to segment audiences based on behavior, demographics, and past interactions for more targeted campaigns.
- AI-driven tools to personalize emails and product recommendations based on user preferences.
- Allows easy customization of email templates without coding.
- Provides in-depth reports on campaign performance, with AI-driven suggestions to improve open rates and conversions.
Pricing:
- Free Plan: Up to 1,000 subscribers with unlimited emails and access to core features.
- Pro Plan: Starts at $9/month for unlimited emails, advanced segmentation, landing pages, and marketing automation.
ConvertKit:
ConvertKit is an email marketing platform designed with creators in mind, including bloggers, authors, and entrepreneurs.
It leverages AI to automate and optimize email campaigns, helping users build meaningful relationships with their audience through targeted content and personalized communication.
Features:
- Automates email sequences, tagging, and workflows to nurture leads and engage subscribers effectively.
- Easy-to-use tool for creating complex automation sequences with a drag-and-drop interface.
- AI-driven segmentation to tailor content and offers based on subscriber behavior and interests.
- Customizable email templates and dynamic content to personalize messages based on subscriber data.
- Built-in tools for creating high-converting landing pages and sign-up forms.
- Detailed performance metrics, including open rates, click rates, and conversion tracking with AI insights for campaign optimization.
Pricing:
- Free Plan: Up to 300 subscribers with basic features, including email sending and form creation.
- Creator Plan: Starts at $15/month for up to 1,000 subscribers, including automation workflows, email sequences, and reporting.
Omnisend:
Omnisend is an AI-powered marketing automation platform tailored for e-commerce businesses.
It combines email marketing, SMS marketing, and other automation tools to create personalized and effective multi-channel campaigns.
Omnisend aims to help businesses increase sales and customer engagement through targeted and automated messaging.
Features:
- Automates email and SMS campaigns, including welcome sequences, cart abandonment reminders, and re-engagement campaigns.
- Integrates email, SMS, and push notifications to reach customers across multiple channels.
- AI-driven audience segmentation based on customer behavior, purchase history, and preferences for targeted marketing.
- Uses AI to personalize email content and product recommendations, enhancing customer experience.
- Provides detailed analytics on campaign performance, with AI insights for improving open rates, click-through rates, and overall ROI.
Pricing:
- Free Plan: Up to 250 emails per month, 500 contacts, and access to basic features like email campaigns and automation.
- Standard Plan: Starts at $16/month for up to 500 contacts and 60,000 emails, with advanced automation, SMS marketing, and reporting.
Benchmark Email:
Benchmark Email is a versatile email marketing platform designed to help businesses of all sizes create, send, and analyze email campaigns.
It leverages AI to enhance personalization, optimize engagement, and automate marketing workflows, making it easier to connect with your audience and drive results.
Features:
- Automates email campaigns, including welcome emails, follow-ups, and personalized messaging based on customer behavior.
- Intuitive email builder for designing professional emails with customizable templates and a simple drag-and-drop interface.
- Uses AI to segment your audience based on behavior, interests, and demographics for more targeted marketing.
- AI-driven tools to personalize email content, subject lines, and product recommendations.
- Provides detailed reports on email performance, including open rates, click rates, and conversions, with AI insights for optimization.
Pricing:
- Free Plan: Up to 3,500 emails per month, 500 contacts, and access to basic features like email campaigns and automation.
- Standard Plan: Starts at $23/month for up to 1,000 contacts, with features like A/B testing, detailed analytics, and priority support.
Drip
Drip is an AI-powered email marketing tool designed to help businesses connect with their customers on a personal level.
Known for its eCommerce focus, Drip enables businesses to create personalized email campaigns that resonate with their audience.
By leveraging automation and AI, Drip helps users deliver targeted messages that boost engagement, sales, and customer retention.
It’s a tool that simplifies the complexities of email marketing while providing advanced features for seasoned marketers.
Features:
- Drip allows users to create highly tailored email sequences using AI-driven data, ensuring the right message reaches the right customer at the perfect time.
- Drip offers powerful automation workflows that can be triggered by customer behavior, purchase history, or engagement metrics, helping businesses save time while maintaining efficiency.
- Seamlessly integrates with popular eCommerce platforms like Shopify and WooCommerce, allowing businesses to track customer behavior, segment audiences, and boost conversions.
- Drip’s AI-powered segmentation helps marketers categorize their audience based on specific behaviors, ensuring precise targeting for better results.
- The tool provides detailed insights into campaign performance, customer engagement, and overall email effectiveness, allowing businesses to fine-tune their strategies.
- Besides emails, Drip supports SMS marketing, allowing businesses to engage customers across multiple channels.
Pricing:
Starter Plan: $39/month for up to 2,500 contacts.
Campaign Monitor
Campaign Monitor is a user-friendly AI-powered email marketing tool designed to help businesses create professional, personalized campaigns.
With a focus on delivering visually appealing emails, Campaign Monitor provides businesses with easy-to-use templates, powerful automation, and detailed analytics to engage their audience effectively.
It’s ideal for businesses looking to enhance their email marketing strategies without the need for extensive technical expertise.
Features:
- Easily create beautiful, mobile-friendly emails with customizable templates and a drag-and-drop interface.
- Campaign Monitor offers AI-driven automation for sending personalized emails based on customer behavior and engagement.
- Use advanced segmentation tools to target specific audience groups and create tailored messages that resonate with them.
- Track the performance of your campaigns with detailed insights, including open rates, clicks, and customer behavior.
- Seamlessly integrates with platforms like Shopify and WooCommerce, helping businesses create personalized campaigns based on customer purchases.
Pricing:
- Basic Plan: Priced at $9/month, covering up to 500 contacts.
- Unlimited Plan: $29/month with unlimited emails, automation, and analytics.
AWeber
AWeber is an AI-powered email marketing tool that helps businesses of all sizes create and manage personalized email campaigns.
Known for its simplicity and powerful automation, AWeber allows users to easily design emails, build subscriber lists, and analyze campaign performance.
It’s a go-to solution for businesses looking to improve customer engagement and nurture leads without the need for complex tools.
Features:
- Create professional-looking emails with customizable templates and an intuitive drag-and-drop editor.
- Automate email sequences based on subscriber actions, making it easy to send personalized messages.
- Use AI-driven segmentation to target the right audience with tailored emails.
- Track open rates, clicks, and conversions to gain valuable insights into campaign performance.
- AWeber includes tools to create custom landing pages to capture leads and grow your email list.
Pricing:
- Free Plan: Available for up to 500 subscribers with basic email marketing tools.
- Pro Plan: Starts at $12.50/month for more advanced features and larger lists.
Mailjet
Mailjet is an AI-powered email marketing platform designed to help businesses create, send, and track email campaigns with ease.
Known for its collaborative features and real-time editing, Mailjet allows teams to work together seamlessly on email marketing projects.
With a focus on delivering personalized experiences and scalability, it’s a powerful tool for businesses of all sizes looking to streamline their email marketing efforts.
Features:
- Allows teams to work together in real-time, making it easy to design and edit email campaigns.
- Send personalized emails with advanced automation workflows based on customer behavior and preferences.
- Mailjet also supports transactional emails, providing reliable and scalable infrastructure for businesses.
- Test different subject lines, designs, or content to optimize email performance.
- Get real-time insights into open rates, clicks, and overall campaign performance.
Pricing:
- Free Plan: Up to 6,000 emails per month with basic features.
- Essential Plan: Starts at $15/month for 15,000 emails with advanced support and features.
- Premium Plan: Starts at $25/month for enhanced automation, segmentation, and A/B testing.
SmartrMail
SmartrMail is an AI-powered email marketing tool tailored for eCommerce businesses, focusing on helping users deliver personalized and automated email campaigns that drive sales.
It’s designed to integrate smoothly with online stores, making it easy for businesses to engage with their customers through automated emails like product recommendations, abandoned cart recovery, and follow-ups.
Features:
- Create personalized product recommendation emails and automate welcome and abandoned cart sequences.
- Design professional emails quickly using customizable templates with an intuitive drag-and-drop interface.
- Integrates with platforms like Shopify, BigCommerce, and WooCommerce, making it easy to manage customer data.
- AI-powered recommendations help increase sales by sending targeted product suggestions to customers.
- Track the performance of your campaigns with insights on clicks, opens, and conversions to optimize future emails.
Pricing:
- Free Plan: Available for up to 1,000 emails per month with basic features.
- Standard Plan: Starts at $19/month for more advanced automation and email options.
- Unlimited Plan: From $99/month for unlimited emails and premium features.
Constant Contact
Constant Contact is an AI-powered email marketing tool designed to help businesses create engaging email campaigns with ease.
Known for its user-friendly interface and extensive templates, Constant Contact enables businesses to connect with their audience through personalized emails, surveys, and social media integrations.
It’s a great option for businesses looking to streamline their marketing efforts and boost customer engagement.
Features:
- Use pre-designed templates or the drag-and-drop editor to quickly create professional emails.
- Automate email sequences like welcome emails, birthday messages, and follow-ups based on customer behavior.
- Manage and track social media campaigns alongside email marketing for a unified strategy.
- Organize contacts and segment your audience for more targeted and personalized campaigns.
- Monitor open rates, click-through rates, and overall performance with in-depth analytics.
Pricing:
- Core Plan: Starts at $12/month with essential email marketing tools.
- Plus Plan: Begins at $45/month with advanced features like automation, surveys, and integrations.
Klaviyo
Klaviyo is an AI-powered email marketing and automation platform designed primarily for eCommerce businesses.
It enables users to create highly personalized email campaigns by leveraging customer data and behavior to drive sales and improve engagement.
With seamless integrations into popular eCommerce platforms, Klaviyo helps businesses deliver relevant content at the right time, enhancing customer relationships and boosting revenue.
Features:
- Use AI-driven data to send tailored emails based on customer behavior and purchase history.
- Easily segment your audience for more precise targeting, ensuring the right message reaches the right people.
- Automate email sequences such as product recommendations, abandoned cart recovery, and post-purchase follow-ups.
- Gain insights into the performance of your campaigns with real-time analytics on open rates, revenue, and conversions.
- Seamlessly integrates with platforms like Shopify, Magento, and WooCommerce, providing powerful data syncing and automation capabilities.
Pricing:
- Free Plan: Available for up to 250 contacts and 500 emails per month.
- Paid Plans: Start at $20/month, scaling based on the number of contacts and emails, with access to advanced features like automation and analytics.
Autopilot
Autopilot is an AI-powered marketing automation tool that allows businesses to create and execute personalized email campaigns with ease.
Known for its visual interface and intuitive design, Autopilot simplifies the process of customer journey mapping and email marketing.
The platform helps businesses nurture leads, convert customers, and build lasting relationships through automated workflows that span across multiple communication channels.
Features:
- Design customer journeys with a simple drag-and-drop interface, enabling businesses to map out complex email sequences easily.
- Engage customers through email, SMS, and even physical postcards, ensuring a consistent brand experience across all channels.
- Send personalized emails based on customer actions, such as website visits, purchases, or engagement with previous emails.
- Teams can collaborate on marketing workflows in real-time, making it easy to review, approve, and edit campaigns.
- Track the performance of customer journeys, campaigns, and individual emails with detailed insights into engagement, conversions, and customer behavior.
Pricing:
- Silver Plan: Starts at $49/month for up to 2,000 contacts with access to essential features.
- Gold Plan: $149/month with enhanced features like multi-channel support and advanced reporting.
- Platinum Plan: $249/month for large teams needing unlimited journeys and premium support.
Zoho Campaigns
Zoho Campaigns is an AI-driven email marketing tool that helps businesses automate and optimize their email campaigns.
Part of the Zoho suite, this platform is designed to integrate seamlessly with other Zoho apps, providing a holistic approach to marketing automation.
Zoho Campaigns offers features that allow businesses to create personalized email experiences, track performance, and ensure compliance with email marketing regulations, making it ideal for businesses of all sizes.
Features:
- Create professional-looking emails using an easy drag-and-drop editor, with customizable templates to suit your brand.
- Automate email sequences based on customer actions and behaviors, such as welcome emails, cart abandonment, or follow-up emails.
- Use AI-powered tools to personalize content for specific audience segments, increasing engagement and conversion.
- Track the performance of your email campaigns with real-time data on opens, clicks, and conversions.
- Seamlessly integrates with Zoho CRM, allowing businesses to sync customer data and enhance email marketing efforts.
Pricing:
- Free Plan: Up to 6,000 emails per month for up to 2,000 contacts.
- Standard Plan: Starts at $3/month for every 500 contacts with advanced features.
- Professional Plan: Starts at $4.50/month per 500 contacts with access to premium features like A/B testing, workflows, and advanced analytics.
Litmus
Litmus is a powerful email marketing tool focused on optimizing and improving email campaigns through comprehensive testing and analytics.
Designed for marketers who want to ensure their emails look great across all devices and platforms, Litmus provides advanced tools for email previewing, testing, and troubleshooting.
It’s ideal for businesses looking to maximize the effectiveness of their email campaigns by ensuring compatibility, design, and engagement.
Features:
- Test how your email will render across 100+ email clients and devices, ensuring consistent design and functionality.
- Gain deep insights into engagement metrics like read rates, opens, clicks, and conversion performance.
- Litmus offers spam filter testing to help ensure your emails reach the inbox and avoid spam folders.
- Team members can collaborate on email designs, edits, and approvals in real-time within the platform.
- Seamlessly integrate with popular email service providers and automate workflow processes for enhanced productivity.
Pricing:
- Basic Plan: Starts at $99/month with access to essential email testing tools.
- Plus Plan: $199/month with advanced features, including integrations and more in-depth analytics.
- Enterprise Plan: Custom pricing for large businesses with tailored solutions and premium support.
Conclusion:
This article explores various AI-powered email marketing tools that enhance campaign efficiency and effectiveness of emails.
It covers platforms like Mailchimp, HubSpot, ActiveCampaign, Brevo (ex Sendinblue), GetResponse, MailerLite, Moosend, ConvertKit, Omnisend, and Benchmark Email.
Each tool offers unique features to simplify email marketing tasks and boost engagement. Pricing plans vary from free tiers to premium options, catering to businesses of all sizes.
These tools help marketers optimize campaigns, save time, and drive better results by leveraging AI technology.
FAQs:
Can AI be used in email marketing?
Yes, AI is used in email marketing to make things easier and more effective.
It can automate tasks like sending emails at the best time, personalizing content, and analyzing how well your campaigns perform. This helps improve engagement and results.
Which AI tool is best for email writing?
Some great AI tools for email writing are Grammarly for fixing grammar, Jasper AI for creating email content, and Frase.io for organizing content.
The best tool depends on what you need, whether it’s improving language or generating creative ideas.
How to use AI for email?
To use AI for email, pick an AI-powered tool like Mailchimp or HubSpot. These tools help you automate sending emails, personalize messages, and analyze results.
AI can also help write content and choose the best time to send emails, making your campaigns more effective.
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